Theatre of the absurd essays

Theatre of the absurd essays There are a wide variety of different types of theatres in accordance to the different types of genres that exist. One particular theatre that is known as the Theatre of the Absurd exhibits the idea of something that does not follow or answer to a logical explanation. Its philosophy is to take on the existential view of the world, and apply it to a play. There is no underlying message to absurd plays, and are virtually pointless. It takes on the idea of nothing and turning it into something interesting. When writing a play in this style there are various factors that you must consider. First off, you must realize that these plays are written from an existential point of view and therefore have no apparent reason, true order or meaning. However, it can still be informative and should cause the audience to think about what is happening in a scene, the purpose is to provoke thought with laughter. There are always very intense moments, but it can never look like conventional theatre because it has no start, middle or ending. Moreover, a writer must be aware that the script cannot follow any specified form and that language is reduced to a game of bantering that usually leads to chaos to confuse the audience . A sense of the place is minimal and characters are forced to move in an incomprehensible void-like realm. It is however, usually motionless with the idea that there is no catharsis or document. In the end, an absurd scriptwriter must realize that it should be about nothing, and end where it has started. Furthermore, the audience can relate to this type of play by abstractly thinking about the scene and determining what is happening. The audience is forced to really think about the issues presented to them in the play and are faced with a realistic scenario of life, as they watch the characters attempt to work it out. Most scenarios presented in Absurd plays take on realistic situations and were even demanded by the au...

Free sample - The Place of Technology in Marketing. translation missing

The Place of Technology in Marketing. The Place of Technology in MarketingTo begin with, quest to establish the place of technology in the marketing sector has been a matter that has been of great alarm. The most effective and cost effective technologies in use in the market have also been a matter of concern amongst scholars and businessmen. In line with this, cost effectiveness of technology and its impact to the customers has been a matter of apprehension. In this context, there are past studies as well as literatures that have been directed towards expounding on the matters mentioned as to be of great concern in the contemporary corporate world. Arguably, Hastings Saperstein (2008) is an example of literatures that have carried an in-depth research on the place of technology in marketing. According to this account, integration of technology and marketing is a recipe for top achievements in the market place. In this context, it has been argued that technology can be used to maintain a holistic customer management without much struggling and thus achieve maximum benefits. In line with this, Hastings Saperstein (2008, p.71), further points to technology as to have transformed marketing from backwater to mainstream. As such, technology has been pointed to change and facilitate consumer behavior towards purchase and loyalty. However, the IT has not served marketing well up to the current times though (p.71-72). Oldroyd Oldroyd (2007, p.230-234) provides that technology allows marketing solutions to be directed to the needs of the specific customers. In this sense, the authors points to the example of Tesco which is the world’s largest online retailer (p.230-234). It has actually made a lot of profits owing to the use of technology. As such, it has been established that technology has a greater role to play in bringing about growth and developments in the marketing sector. In the same line of thought, Zajas Church (1997, p. 243-245), points out to the fact that marketers have employed use of advertisements through TVs and internet which is the emerging technology to market their products. As a result, this has led to great sales and increased market share for their products. Together with this, Ray Acharya (2004, p.463) has examined the applications of IT in marketing. In this context, successful application of using technology in marketing has been identified with the examples of A mazon.com with the sale of books and search engines like Yahoo which market different products and others as such (Ray Acharya 2004, p.463). The greatest challenge however, is that most of the businesses have not yet established how to efficiently and cost-effectively apply technology in marketing. The review of the literature shows that technology has a place in marketing though this has not yet been effectively integrated.  Ã‚  Ã‚      References Hastings H, Saperstein J, 2008, Improve your marketing to grow your business: insights and innovation that drive business and brand growth, Wharton School Publishing, New Jersey. Oldroyd, M Oldroyd, M 2007, Marketing Environment 2007-2008, Butterworth-Heinemann, Massachusetts. Ray, AK Acharya, T 2004, Information Technology: Principles and Applications, PHI Learning Pvt. Ltd., New Delhi. Zajas, JJ Church, OD 1997, Applying telecommunications and technology from a global business perspective, Routledge, New York.