Free sample - The Place of Technology in Marketing. translation missing

The Place of Technology in Marketing. The Place of Technology in MarketingTo begin with, quest to establish the place of technology in the marketing sector has been a matter that has been of great alarm. The most effective and cost effective technologies in use in the market have also been a matter of concern amongst scholars and businessmen. In line with this, cost effectiveness of technology and its impact to the customers has been a matter of apprehension. In this context, there are past studies as well as literatures that have been directed towards expounding on the matters mentioned as to be of great concern in the contemporary corporate world. Arguably, Hastings Saperstein (2008) is an example of literatures that have carried an in-depth research on the place of technology in marketing. According to this account, integration of technology and marketing is a recipe for top achievements in the market place. In this context, it has been argued that technology can be used to maintain a holistic customer management without much struggling and thus achieve maximum benefits. In line with this, Hastings Saperstein (2008, p.71), further points to technology as to have transformed marketing from backwater to mainstream. As such, technology has been pointed to change and facilitate consumer behavior towards purchase and loyalty. However, the IT has not served marketing well up to the current times though (p.71-72). Oldroyd Oldroyd (2007, p.230-234) provides that technology allows marketing solutions to be directed to the needs of the specific customers. In this sense, the authors points to the example of Tesco which is the world’s largest online retailer (p.230-234). It has actually made a lot of profits owing to the use of technology. As such, it has been established that technology has a greater role to play in bringing about growth and developments in the marketing sector. In the same line of thought, Zajas Church (1997, p. 243-245), points out to the fact that marketers have employed use of advertisements through TVs and internet which is the emerging technology to market their products. As a result, this has led to great sales and increased market share for their products. Together with this, Ray Acharya (2004, p.463) has examined the applications of IT in marketing. In this context, successful application of using technology in marketing has been identified with the examples of A mazon.com with the sale of books and search engines like Yahoo which market different products and others as such (Ray Acharya 2004, p.463). The greatest challenge however, is that most of the businesses have not yet established how to efficiently and cost-effectively apply technology in marketing. The review of the literature shows that technology has a place in marketing though this has not yet been effectively integrated.  Ã‚  Ã‚      References Hastings H, Saperstein J, 2008, Improve your marketing to grow your business: insights and innovation that drive business and brand growth, Wharton School Publishing, New Jersey. Oldroyd, M Oldroyd, M 2007, Marketing Environment 2007-2008, Butterworth-Heinemann, Massachusetts. Ray, AK Acharya, T 2004, Information Technology: Principles and Applications, PHI Learning Pvt. Ltd., New Delhi. Zajas, JJ Church, OD 1997, Applying telecommunications and technology from a global business perspective, Routledge, New York.

Metaphors Essay Example | Topics and Well Written Essays - 750 words - 2

Metaphors - Essay Example In the first case study, there is an issue that is being faced by the managers is the need to hold dowen the line against the senior managers who are aggressive. This is a great problem because it seriously impacts on their relationship with their subordinates and hence their attitudes and performances in their work. In this sense, it is one of the hindrances towards productivity as most of the employees are expected to work as machines. Using the Morgan’s use of metaphors to understand the organization is well applied in this scenario. The manager is able to note down a few of the Morgan’s metaphors in his work. They include the art of blowing up in order to defend his people. In this context, he drills the individual and then attacks. In essence, he has identified work as a battle whereby there is a great need to fight in order to ensure that the rights of all the employees are not violated. It is caused by the element of being in the heat of the battle to enable an i ndividual to defend their territories hence the need to understand how the organization works. It is with the notion that the work place is a battle field that the manager in this case has devised the proper ways of dealing with his colleagues in such a way that enhances the productivity of all the other employees. The main problem in this case is the need to come up with a new product. It is the principle issue that is causing worries to the director in this organization. It is mainly because the product is required in high degree autonomy. It was also supposed to appear to be an integral part of the existing company. In this sense, the metaphor is created through the use of the symbolic modeling. Ultimately, there is the launch of a central launch pad from which the hot air balloon can rise and ascend. Although this balloon was always navigated by the captain, it was always tied to the launch pad. This defined its safety and scope

Economic reports Essay Example | Topics and Well Written Essays - 1000 words

Economic reports - Essay Example According to Kroenig (2015), while exploring the subject, argues that in 2021, China will have overtaken the United States as the world’s largest economy. What is more intriguing is the proposition that the military power which is another important factor when it comes to the issue world supremacy, will follow the economic heft. China will therefore be the strongest country both in terms of military and economy. China boasts having the most spoken language on earth. This has been used to create cohesion and encourage economic growth. However, the author uses a different approach to address the subject by focusing on the domestic political institutions. According to Machiavelli, cities expand when everyone stops focusing on the particular good of the activities that are being undertaken. Therefore, the notion that the governments that have representative forms of rule are the ones that can steer fast growth is misguided. The idea of Machiavelli can only be achieved in republic s such as China. The idea of China’s rapid economic growth has also been boosted by the view of social scientists who claim that autocracies do not experience smooth economic runs compared to democracies. On top of that, democracies are in a position to access international capital markets and also form strong and reliable alliances that are key in boosting the economy. Therefore basing the argument on that, it is true to say that China has had a smooth economic growth and considering that other super powers seem to have exploited all their efforts and stagnated, it could be the next super power. Democracies are also known to enjoy a built in advantage when it comes to the struggle for global mastery. On a head to head analysis between China and the already stable economies such as the UK and US, one can note that at the time when the latter enjoyed a smooth economic growth, they were experiencing or were having great democracies. A

Classification of the human senses

Classification of the human senses Abstract All known human senses are of extreme importance and relevance during employee selection. In this paper, a brief depiction of each sense is presented; the importance, relevance and influence of the sense of sight and hearing in employee recruitment is addressed, specifically in correlation to the screening of cabin crew for a major international airline. Introduction A wide body aircraft flies across the large projector screen followed by images of well known landscapes, happy passengers and smiling crew members. The music is soft but with a contagious upbeat. The room is bright with chairs neatly arranged in auditorium format, ready to receive the entering candidates. Excitement, anticipation and expectation fill the air. Greeting them, two recruiters in their business attire and attitude have already started their task: a recruitment day in about to begin. Everyone, throughout the course of their professional lives, has experienced some type of employee screening or recruitment process. Being an informal one-on-one interview or a highly complex assessment centre; in todays marketplace, selection of candidates and competition for the best positions are everyday occurrences. All of our everyday tasks, from the simplest to the most technically demanding requires using our senses; and translating, analysing the information to attain the desired results. The interpretation of our senses is a detrimental component of our perception (Gerow, 1994). Making sense of the senses Since Aristotles De Anima and his attempted definition of the five senses (sight, hearing, touch, smell and taste) great developments in research have shed needed light in the functionality and interrelation of our senses (Boernstein, 1955; Gerow, 1997; Orlady Orlady, 1999). Currently, some authors consider the existence of other senses such as kinaesthetic, acceleration, pain and balance within the five senses mentioned above (Gerow, 1997; Orlady Orlady, 1999). In brief words, our senses are: Sight Light rays enter the cornea making its way into the retina where conversion of physical energy into neural impulses occurs. These impulses are then sent to the brain for decoding and analysis. The perception of colour, brightness, form and depth is done by specialized cells (Gerow, 1997). Hearing Vibration creates waves and those waves travel into the ear where they set the tympanic membrane in motion, passing through various inner areas until reaching tiny hair cells where hearing takes place (Gerow, 1997, p.91). Our sense of balance is directly related to our inner ears (Orlady Orlady, 1999). Touch Identifiable as anything that triggers sensation on the skin, mucosa or tongue. One can categorize different sensations such as tingles, tickles, itches as well as differences in pressure, temperature, and the sensation of pain (Gerow, 1997). Smell It is a chemical sense. The odours molecules when in contact with the tiny hairs in our noses cause them to send impulses to our brain that interprets smells. Some studies suggest it to be the closest linked to memory (White Treisman, 1997). Taste A chemical sense that uses a combination of taste receptors capable of identifying four different states: sweet, sour, salt and bitter (Gerow, 1997). Although all senses are somewhat implicated in employee recruitment, perhaps the most intensely involved ones are sight and hearing. Sight and screening When you meet a candidate, sight is the first sense involved, followed by hearing, touch (shaking hands), and even smell (noticeable body odour). In cabin crew recruitment the first analyses done by the recruiters is a visual one. The recruiters visually analyse the candidates suitability according to the pre-established requirements and criterion: candidates are expected to be physically fit to best perform on board of an airliner; candidates must have a certain arm reach, which translates into a minimum height; and why not to mention that their overall displayed behaviour must entail a strong team work capability. In other words, the way that a candidate walks, talks, relates to others, his/her facial expressions and body language (non-verbal communication) are all taken into consideration. During this first visual analysis of the candidates suitability, recruiters must quickly forecast his/her adjustability to the job per say. The cabin crew job requires a combination of physical and mental tasks to be accomplished daily. Physical tasks are directly related to in-flight service and overall wellbeing of passengers and other crew members, in addition to performing optimally should an emergency occur. Cabin crews mental tasks are directly related to their capability of learning across several areas. From service delivery to (most importantly) safety and the use of safety equipment if needed. It is required of them to visually check emergency equipments in the assigned station, and these checks include continuous use of the human senses such as sight, hearing, touch and even smell. In addition, cabin crew must maintain alertness and situational awareness during the entire flight to ensure safety compliance (Helmreich Merritt, 1998). From the candidates perspective, sight is also the first sense used as they come into the venue, meet the recruiters and gather information about the company by printed material and/or video presentation. Their first impressions of the corporate image are created at this moment arousing or diminishing the interest for the position offered. Sound and screening Hearing follows the visual contact. Through hearing is when another crucial part of the recruitment process takes place: the evaluation of the candidates potential in verbal communication, and the interaction with his/her peers during all the presented group or individual exercises and personal interview. The candidates ability to understand speech and coordinate it with proper physical response and verbal communication are imperative for his/her continuance in the recruitment process. Since communication is a key element of aviation safety (Kanki Palmer, 1993), the candidates ability to properly communicate even at this early stage is essential. The evaluation (visual and verbal) of group interaction and aspects of decision making are another decisive aspect to look into during employee selection. In aviation, being in the cockpit or in the passenger cabin, positive group interaction that facilitates the assessment of a given situation followed by proper decision is essential to ensure safety is achieved (Oranasu, 1993). Others senses and screening Present at a much smaller scale are the senses of smell and touch. Physical touch during screening is limited to handshakes. In such brief contact however, recruiters can only guess how affected by the process a candidate is. If candidates display sweaty or trembling hands, it might signal them as nervous and tense (rather normal under the circumstances). The sense of smell is an interesting one; it ranges from identifying the presence or not of a pleasant or unpleasant odour to interpreting and reacting to it. In employee selection, only cases of offensive body odour are of concern as it has been widely suggested that odour can affect performance in the workplace (Kroemer Kroemer, 2001). Perception and screening Perception is broadly defined as the interpretation of the several stimuli that we are exposed by at any given time. Perception in itself is selective and directly linked to the intensity of a given stimuli, and its importance to the receiver of these stimuli (Gerow, 1994). Every recruitment campaign is unique and so must be the perceptive approach of the recruiters to avoid biased decisions. Purkiss, Perrewee, Gillespie, Mayes and Gerrald (2003) suggest that the evaluation of candidates performance as being related to positive or negative stereotyping, cultural misunderstanding or even inadequate application of recruitment techniques. All of these elements are primarily understood and processed as part of ones perception. Further discussing bias in recruitment and its implications is far beyond the scope of this paper. Playing an important role in the recruitment process is the venue in which it occurs. Our senses are stimulated and influenced by the surroundings, and so is our perception or understanding of the messages that our senses send to us (Gerow, 1994). External factors such as noise, temperature, lighting, smell among others; and, internal factors such as fatigue, stress, culture, and mental state (of candidate and recruiters) should be factored in for optimal performance (Orlady Orlady, 1999). Conclusion Although all senses are involved in everyday activities, when it comes to employee recruitment and selection process of any company, mostly sight and hearing are engaged. Sight is the first sense to be used followed closely by hearing. Perception and understanding of all received information during the recruitment process is greatly influenced by internal and external factors such as cultural traits; physical and mental state of the recruiters (stress, fatigue); and personal (or bias) understanding of the given criterion. In addition, perception from the candidates point of view also affects the outcome of any screening. Lastly, recruitment officers do not only rely in their senses or their perception to form a final decision on a candidates application. There are written tests; psychometric and aptitude tests; and even medical tests performed that help create a more accurate picture of every applicant before a final decision is reached. Further investigations into the interplay of senses within human resources, specifically its influence during employee selection are needed to enhance understanding on both sides. References Boernstein, W. (1955). Classification of the human senses. Yale Journal of Biology and Medicine 28, pp 208-215. Kanki, B.G. Palmer, M.T. (1993). Communication and crew resource management. In E.L. Wiener, B.G. Kanki, R.L. Helmreich (Eds.), Cockpit Resource Management. San Diego, CA: Academic Press. Helmreich, R, L. Merritt, A. C. (1998). Culture at work in aviation and medicine: National, organisational and professional influences. Aldershot, UK: Ashgate. Kroemer, K.H.E. Kroemer,D . (2001). Office ergonomics. New York, NY: Taylor Francis Inc. Orasanu, J.M. (1993). Decision making in the cockpit. In E.L. Wiener, B.G. Kanki, and R.L. Helmreich (Eds.), Cockpit Resource Management. San Diego, CA: Academic Press. Purkiss, S.L.S., Perrewee, P.L., Gillespie, T.L., Mayes, B.L., Gerrald, R.F. (2003). Implicit sources of bias in employment interview judgments and decisions. Organizational Behavior and Human Decision Processes 101 (2006) 152-167. Retrieved on 3rd July 2009, from doi:10.1016/j.obhdp.2006.06.005 White, T. Treisman, M. (1997). A comparison of the encoding of content and order in olfactory memory and in memory for visually presented verbal materials. British Journal of Psychology 88, n3 459-469.

Learning to Read and Write Summary Essay

In â€Å"Learning to Read† an excerpt from his autobiography, Frederick Douglass writes about the steps he took to learn to read and write. He shows all the steps in this excerpt. He was a slave in a house; he didn’t have any opportunity to go to school or get any educations but the mistress in the house helped him and taught him the alphabet. But then Douglass’s master asked his wife to stop teaching him. She listened to her husband and turns into inhuman, an evil woman, Douglass could not recognize her anymore. Douglass writes, â€Å"She finally became even more violent in her opposition than her husband himself† (36). She changed and she became more evil, more violent than the master. But then that didn’t make Douglass stop and stand hopelessly, he found another way to learn. He tricked a kid from his neighborhood and makes that kid teach him how to read and it went well. After that he continued to find more way to learn, and try improving his reading. He found a book named â€Å"The Columbian Orator†. He used every opportunity he got try to read this book and learn the words in there. That was the final step that he took to learn to read. Some years later, after he went to a shipyard and saw and board with words, letters, and he wanted to write. He tried to copy the letters from the board. He didn’t stop; he wanted to know more about writing. He found a boy and asked him to teach him write. The boy taught him to write all the alphabet letters. Finally, the last step he took to learn to write was that he took a book and copy all the words in there and try to remember what the words looked like. That was long and not so easy time for him to learn how to read and write but it didn’t stop him from his interest in reading and writing. Even though he didn’t have any opportunity as a slave to have education, he became strong and found any way that could help him to learn. He keep reading and writing until he could read and write excellently. Finally he succeeded in learning how to write. Douglass, Frederick. â€Å"Learning to Read.† The Norton Mix. Ed. Elisabeth Kessler, Et. Alia. New York: w.w. Norton and Company, 2011. 35-41. Print.

What the In-Crowd Wont Tell You About Writing Services Company Term Papers

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Agency Review Essay - 1080 Words

Agency Review on the Family Resource Center Every community mental health and local agency programs provide a needed service in the local community. Each program is important and provides everyone access to crucial mental health treatment and other needed resources. These programs provide services such as access to medication, emergency mental health services and counseling for everyone that do not have the means to pay for these services. Different centers provide specific services that are needed in a high-need area. One centers service may include group counseling, individual counseling, assessments, and pharmaceutical services at a low cost. Another center may provide services such as support groups, classes on different topics,†¦show more content†¦Services are provided at no cost to the individual or family. Main Goals The main goals that The Family Resource Center is to provide programs that will strengthen families. The programs that will help meet the needs of the families and aim to strengthen their goals are, parenting skills development, positive youth development, teen pregnancy prevention, increase graduation rates, family financial stability, promote literacy, job readiness, and positive father involvement. Target Population and Client Demographics The center provides services for children, adolescents, teens, adults, and elderly. Age ranges from birth until the time death. Services are open to all cultures that are seeking services. Each client and family members are able to receive individual counseling sessions, family counseling sessions, attend group meeting, attend workshops, and classes as often as they want at no charge. Source of Funding The Family Resource Center is funded from a grant through the Mississippi Department of Human Services and a state Economic Assistance Program. 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